Understand the quality and performance of your content
Improve low-quality writing and replicate your wins.
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Improve content driven outcomes
Every piece of content is created for a reason. It’s expected to perform in some way. Maybe your content is expected to provide customers with clear answers to their questions. Or maybe it is expected to convert web traffic into leads.
Your style guide represents how *you think* your customers want you to communicate with them.. But how do you know if the way you’re communicating is optimized for performance?
Analytics from Acrolinx brings these two dimensions together: Quality and Performance.
Insights to improve how your writers write
Quality content drives performance. Acrolinx guides your editorial process with a comprehensive set of tools to both analyze and refine content quality. Equip yourself with the data you need to make better content decisions and refine your content strategy.
Decision makers use Acrolinx to understand content quality and performance in multiple ways:
- Uncover editorial bottlenecks that slow content production
- Define enterprise content quality standards and how these standards resonate with audiences
- Set quality benchmarks for content and identify poor content performance
- Correlate business value to improved content efficiencies and quality
- Prioritize content creators on improving quality for underperforming content
Decide | Prioritize | Take action
Acrolinx offers actionable insights to drive editorial decision-making. Gain clarity on content alignment with established writing goals. Assess the effectiveness of content crafted by writers in meeting these goals. Understand how your writing goals resonate with your target audience.
Quality metrics
Understand how all enterprise content scores against established enterprise writing goals.
Engagement insights
Reveal how enterprise style and writing goals align with target audience expectations.
Writer performance
Track how writers and editors follow to established writing goals and identify critical style changes.
Visualize success from every angle
Content quality analytics
Qualitative metrics give content editorial insights into content style alignment and writer performance.
Track and measure important KPIs in your editorial management process such as:
- Quality trends
- Editorial cost savings
- Individual, departmental, and overall content editing scores
- Content clarity improvements
- Readability trends
- Terminology usage and frequency
- Content compliance trends
- Translation savings
Correlate quality with performance
To develop your strategy, you need to understand how readers consume your content.
Examine quality scores against performance to understand how well your writing standards resonate with your target audiences.
Content and editorial strategists use Acrolinx to adjust and pivot writing standards to best fit their audience needs.
Content quality improvement
Writing and editing efficiently just got easier. As teams create and publish content, Acrolinx tracks how they’re adhering to your writing standards across different asset types, groups, and channels.
Use these insights to understand where style alignment deviates and what impact it has on performance. Editors can then adjust quality guidelines to follow best practices based on audience and content type.
Strategy, planning, and compliance
Acrolinx reporting shares intricate details on the current and historical trends in content quality, the most common content issues identified, employee adherence to your content standards, and more.
Use these insights to track how content has improved over time to prove regulatory compliance, understand user adoption, and identify areas that need corrective action before they become a problem.
