The dawn of generative AI adoption

Everyone’s talking about generative AI (Artificial Intelligence), but how many enterprises are actually using it? And if so, what types of content do they plan on adopting generative AI for? 

As generative AI technology disrupts the content creation space, enterprises are considering what role it should play in their content strategy. But with public opinions and approaches fluctuating daily, it’s time to evaluate what enterprises are already doing.

We set out to understand if enterprises are adopting generative AI and why. We also wanted to explore their concerns about it and how they think large language models should be trained. 

To find out how enterprises are dealing with generative AI, we sent out a survey to a mix of Acrolinx Fortune 500 customers (including Amazon, HPE, Humana, Fiserv, and Intralox) and other enterprises. Our final data set included 86 responses.

Let’s explore the findings.

Are enterprises adopting generative AI?

The simple answer is yes — and overwhelmingly so. 

Out of 86 respondents 82 of them were either already using generative AI to create content or have plans to do so soon.

Considering that 95.3 percent of respondents have adopted or will adopt generative AI, enterprises are taking steps to substantiate all the chatter around generative AI. Compared with the 4.7 percent of respondents who aren’t using it, it’s telling how many enterprises want to embrace generative AI.

What do enterprises want to achieve?

In our survey we also asked why enterprises want to adopt generative AI and what they want to achieve. 

Within the responses, several themes emerged in terms of the goals enterprises hope to achieve with generative AI.

• Efficiency. Lots of answers centered around driving more efficiency, creating more content in less time, and reducing costs. Some answers emphasized achieving this through generative AI creating first drafts and using more automation.
• Improve quality. Enterprises want to use generative AI to create better content, stimulate creativity, create more summarized content, and make sure all content is more consistent. 
• Technical and support content. Some answers highlighted how generative AI could create easier-to-read documentation, generate DITA content, develop “emotionally intelligent” chat responses, and generally help deflect support requests.
• Process improvement. A few answers focused on how generative AI could improve content processes. For example, making sure language translation is consistent and professional and improving content management and administration.

Needless to say, enterprise goals for generative AI content creation align to what we already know enterprises want to achieve. Greater productivity, stronger brand alignment, streamlined processes, and general compliance. As such, generative AI is perceived to help enterprises meet their current goals and is seen as a major asset for the content workflow.

If you’re interested in finding out more about what enterprises hope to achieve, download our report for access to more answers. 

What are enterprises concerned about?

In our survey we offered five areas of concern and asked respondents to rank them, they include:

• Public data availability and quality
• Intellectual property
• Customer security and compliance
• Privacy risk
• Bias and inaccuracy

Of the 86 respondents, 25 selected intellectual property as their biggest concern. This was followed closely by customer security compliance concerns, which received 23 votes. Comparatively, the other three answers (bias and inaccuracy, privacy risk, and public data availability and quality) received between nine to 16 votes each. 

It’s worth noting that there wasn’t a large point difference between the highest and lowest result. Without a clear largest concern, it’s fair to say that all the listed concerns are part of the decision-making process for enterprises. 

What does this mean for content creation?

Our report definitively suggests that business leaders and enterprises are embracing and adopting generative AI tools with enthusiasm. But questions remain about training data for generative AI models and AI systems in general, it’s clear that enterprises are incorporating generative AI into their content strategy. 

With AI applications, the potential for increased content velocity is exponential. And with so much opportunity available, it’s easy to see why enterprises want to be early adopters of this technology. 

If you want to know what types of content enterprises want to use generative AI to create, whether enterprises currently restrict the use of generative AI, and how enterprises want to train their generative AI models, make sure to download our free report. Or, if you want to learn how AI Enrich for Acrolinx allows you to use generative AI confidently and safely click here.