{"id":16165,"date":"2023-12-12T13:23:57","date_gmt":"2023-12-12T12:23:57","guid":{"rendered":"https:\/\/acrolinxcomsta.wpenginepowered.com\/?page_id=16165"},"modified":"2023-12-20T08:58:20","modified_gmt":"2023-12-20T07:58:20","slug":"content-standards-fuer-unternehmen","status":"publish","type":"page","link":"https:\/\/acrolinxcomsta.wpenginepowered.com\/de\/content-standards-fuer-unternehmen\/","title":{"rendered":"Verwandeln Sie Styleguides in praktische Content-Standards"},"content":{"rendered":"<!-- Standard Hero -->\n<section class=\"container-fluid hero pb-2 bg-light-yellow\">\n        <div class=\"row mb-lg-5 mb-3\">  \n\t\t\t    <div class=\"review-home\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n            <div class=\"inner-hero container d-flex py-3 px-lg-0 px-md-5 px-0\">\n            <!-- Text and button hero -->\n                        <ul id=\"scene\" class=\"scene wow fadeInRight\" data-wow-delay=\"0.6s\"> \n                <!-- need a first empty one for yet unknown reasons--><li data-depth=\"0.2\" class=\"layer\"><div class=\"empty\" \/><\/li>\n                <li data-depth=\"0.3\" class=\"layer\">\n                \n                    <div class=\"slice slice-one\" style=\"background-image: url(https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2023\/11\/Style-Guides-Hero-smaller.png)\"\/>\n                <\/li>\n                <li data-depth=\"0.4\" class=\"layer\"><div class=\"slice slice-two\" style=\"background-image: url(https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/03\/slice-two-capture-1.png)\"\/><\/li>\n                            <\/ul>\n                    \t<div class=\"wow fadeIn hero-text col-lg-6 col align-self-center order-lg-1 mt-lg-0 mt-4 mb-4\" data-wow-delay=\"0.1s\">\n                        \t\t<h1 class=\"pr-4\">Verwandeln Sie Styleguides in praktische Content-Standards        \t\t<\/h1>\n        \t\t<p class=\"wow fadeIn subheading-hero pt-2 pb-4 mb-1\" data-wow-delay=\"0.2s\">Setzen Sie selbst Ihre komplexesten Styleguide-Regeln in die Tat um. Mit intelligenter Unterst\u00fctzung f\u00fcr alle Content-Arten und Zielgruppen.<\/p>\n\t\t            \n\t\t                        \t\t        \t<a class=\"mb-3 wow fadeInUp btn-primary btn-lg btn cta-hero\" data-wow-delay=\"0.4s\" href=\"#targeted-guidelines\" target=\"\">Mehr erfahren<\/a>\n\t\t               \n        \t\t\t\t\t\t \n        \t<\/div> \n            <!-- video player custom test -->\n             \n                <\/div>\n                \n    <\/section>\n\n\n<div class=\"wp-block-columns container my-lg-5 mt-5 mb-0 pb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"targeted-guidelines\">\n<h2 class=\"wp-block-heading has-text-align-center my-lg-5 my-3 section-head\">Content-Standards f\u00fcr Ihren gesamten Content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top mx-lg-5 mx-2 wow fadeIn is-layout-flow wp-block-column-is-layout-flow\">\n<p>Um qualitativ hochwertigen Content zu erstellen, ben\u00f6tigen Sie die passenden Styleguide-Regeln. Viele Unternehmen verwenden mehrere Styleguides mit teils Hunderten Seiten. Acrolinx wandelt diese komplexen Styleguides in einfach umsetzbare Schreibtipps um. So k\u00f6nnen sich alle, die im Unternehmen Content erstellen und \u00fcberpr\u00fcfen, an Ihren Content-Standards ausrichten. Ganz ohne langwierige Recherche in Styleguide-Dokumenten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top ml-lg-5 mr-lg-4 mx-2 wow fadeIn article is-layout-flow wp-block-column-is-layout-flow\">\n<p>Acrolinx ist mehr als ein Styleguide-Tool. Konfigurieren Sie mit Acrolinx Ihre Content-Richtlinien so, dass sie alle Facetten Ihrer Content-Regeln abdecken:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verst\u00e4ndlichkeit<\/li>\n\n\n\n<li>Ansprache<\/li>\n\n\n\n<li>Konsistenz<\/li>\n\n\n\n<li>Korrektheit<\/li>\n\n\n\n<li>Schnell-Lesbarkeit<\/li>\n\n\n\n<li>inklusive Sprache<\/li>\n\n\n\n<li>Terminologie<\/li>\n\n\n\n<li>bew\u00e4hrte Aussagen<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container mt-lg-5 mt-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wow fadeInUp is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center mb-5 section-head\">Es ist einfach, Content-Standards festzulegen<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mx-lg-5 mx-0 wow fadeIn is-layout-flow wp-block-column-is-layout-flow\">\n<p>Verabschieden Sie sich von statischen, unternehmensweiten Styleguides und \u00fcberholten Schreibtipps. Geben Sie allen Mitarbeiter*innen, die an Ihren Content-Prozessen beteiligt sind, sofortigen Zugriff auf dieselben Content-Standards.&nbsp;<\/p>\n\n\n\n<p>Unter allen Systemen auf dem Markt f\u00fcr unternehmensweite Styleguides l\u00e4sst sich Acrolinx am weitesten konfigurieren. Legen Sie Ihre Content-Standards zentral fest und stellen Sie sie Ihren Mitarbeiter*innen bereit. So hilft Acrolinx dabei, Ihre Marketing-, Produkt- und Support-Inhalte zu verbessern, um ihre Wirkung zu maximieren. So sind alle auf dem gleichen Stand und erstellen und bearbeiten Content, der den Anforderungen gerecht wird.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/10\/Targeted-guidelines-for-targeted-audiences-1.png\" alt=\"\" class=\"wp-image-15382\" style=\"aspect-ratio:2.226865671641791;object-fit:contain;width:746px;height:auto\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container-fluid bg-light-grey mb-3 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center pt-3 mb-5 section-head\">Sie machen die Regeln<\/h2>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top mx-lg-5 mx-2 wow fadeIn is-layout-flow wp-block-column-is-layout-flow\">\n<p>Legen Sie Qualit\u00e4tsstandards anhand einer Sammlung von Styleguides f\u00fcr jeden Content-Typ und jede Zielgruppe fest.<\/p>\n\n\n\n<p>Beginnen Sie mit unseren empfohlenen Voreinstellungen f\u00fcr Ihre Zielgruppe. Oder legen Sie gleich spezifische Content-Anforderungen fest, die genau auf Ihre Zielgruppe und Ihre strategischen Ziele zugeschnitten sind.&nbsp;<\/p>\n\n\n\n<p>Acrolinx pr\u00fcft Content anhand Ihrer Content-Anforderungen. Das System bewertet die Gesamtqualit\u00e4t des Contents und gibt Schreibtipps zur Behebung von Content-Problemen. Ihre Content-Ersteller*innen k\u00f6nnen die Vorschl\u00e4ge einfach per Mausklick in den Text \u00fcbernehmen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column mx-5 wow fadeInUp is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Dial-in-to-your-desired-tone-of-voice.png\" alt=\"A product screenshot configuring a target. Writing goals are being checked off.\" class=\"wp-image-15325\" style=\"aspect-ratio:0.8265682656826568;width:241px;height:auto\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container mx-auto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Fundierte und markengerechte Schreibtipps dank K\u00fcnstlicher Intelligenz<\/h2>\n\n\n\n<p>Acrolinx identifiziert Ihren besten Content, um die Merkmale zu ermitteln, die Ihren Content einzigartig und erfolgreich machen. Diese Merkmale nutzt Acrolinx, wenn Sie zuk\u00fcnftig Content KI-basiert generieren oder verbessern.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container mx-auto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/11\/AcrolinxStyleGuides.png\" alt=\"\" class=\"wp-image-15619\" style=\"aspect-ratio:0.9065200314218381;object-fit:contain;height:77px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Ausdrucksweise und Stil<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Stimmen Sie Ihr privates LLM auf die Ausdrucksweise und den Stil Ihres Unternehmens ab. So generieren Sie effizient markengerechten Content. Erhalten Sie direkt beim Schreiben Korrekturvorschl\u00e4ge, um Ihren Content verst\u00e4ndlicher zu machen und die Compliance zu wahren.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/11\/Style-and-Knowledge.png\" alt=\"\" class=\"wp-image-15620\" style=\"aspect-ratio:1.0070643642072215;object-fit:contain;height:77px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Unternehmenswissen<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Stimmen Sie Ihr privates LLM auf Ihr Unternehmenswissen ab. So helfen die Schreibtipps dabei, Antworten auf unternehmensspezifische Fragen zu finden \u2013 z. B. zu Produkten, L\u00f6sungen oder bew\u00e4hrten Vorgehensweisen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container-fluid bg-light-grey mt-lg-5 mt-3 mb-3 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column container mx-auto is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center mb-lg-5 mb-4 section-head\">Umfassende Standards f\u00fcr besseren Content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Clarity.png\" alt=\"\" class=\"wp-image-15326\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Verst\u00e4ndlichkeit<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Verst\u00e4ndlicher Content hilft Ihrer Zielgruppe, einen Nutzen aus Ihrem Content zu ziehen. Das f\u00fchrt zu mehr Konversionen im Vertriebsprozess. Verst\u00e4ndlichkeit macht Ihre Texte zug\u00e4nglicher, z. B. f\u00fcr Menschen mit einer anderen Erstsprache.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Consistency.png\" alt=\"\" class=\"wp-image-15327\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Konsistenz<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Konsistenter Content schafft einen Wiedererkennungswert f\u00fcr Ihre Marke. Er sorgt f\u00fcr ein angenehmes Content-Erlebnis und f\u00f6rdert die Interaktion mit den Leser*innen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Correctness.png\" alt=\"\" class=\"wp-image-15329\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Korrektheit<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Korrekter Content ist frei von Rechtschreib- und Grammatikfehlern. Er legt den Grundstein f\u00fcr das Vertrauen in Ihre Marke.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Inclusive-Language.png\" alt=\"\" class=\"wp-image-15330\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Inklusive Sprache<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Inklusiver Content bezieht Menschen ein und gibt ihnen das Gef\u00fchl, willkommen zu sein. Er spricht ein gr\u00f6\u00dferes, vielf\u00e4ltiges Publikum an. Das steigert das Engagement und erweitert auch Ihre M\u00f6glichkeiten, neue Zielgruppen zu erschlie\u00dfen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Scannability.png\" alt=\"\" class=\"wp-image-15332\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Schnell-Lesbarkeit&nbsp;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Schnell und leicht lesbarer Content liefert Ihren Besucher*innen schnell die gew\u00fcnschten Antworten und veranlasst sie zum Handeln.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Tone-of-Voice.png\" alt=\"\" class=\"wp-image-15333\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Ton<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Ein konsistenter, ansprechender Tone of Voice schafft Vertrauen. Er sichert Ihnen die Aufmerksamkeit Ihrer Leser*innen und erh\u00f6ht die Interaktion mit Ihrem Content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized essb-block-image\" data-essb-pin-description=\"I con representing an a-z labeled cloud\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"944\" src=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2023\/11\/Words-and-Phrases.png\" alt=\"\" class=\"wp-image-16008\" style=\"width:140px;height:undefinedpx\" srcset=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2023\/11\/Words-and-Phrases.png 960w, https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2023\/11\/Words-and-Phrases-300x295.png 300w, https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2023\/11\/Words-and-Phrases-768x755.png 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">W\u00f6rter und Wendungen<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Das Ziel \u201eW\u00f6rter und Wendungen&#8220; stellt sicher, dass Ihre Terminologie (u. a. Branchenbegriffe, Produktnamen und vorgeschriebene Benennungen) in allen Inhalten korrekt verwendet werden.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2023\/09\/Approved-Messaging.png\" alt=\"\" class=\"wp-image-15335\" style=\"width:140px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Bew\u00e4hrte Aussagen<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Bew\u00e4hrte Aussagen sorgen daf\u00fcr, dass wichtige Slogans und Hinweise immer korrekt verwendet werden. So ist Ihre Marke stets durch konsistenten und gesetzeskonformen Content repr\u00e4sentiert.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container-fluid pt-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center pt-3 mb-5 section-head\">Effektiver Content ohne R\u00e4tselraten<\/h2>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center mx-lg-5 mx-2 wow fadeIn is-layout-flow wp-block-column-is-layout-flow\">\n<p>Noch nie war es so einfach, die Wirksamkeit Ihres Contents zu messen. Wie wirken sich beispielsweise unterschiedliche Ausdrucksweisen auf die Konversionsrate aus? Analysieren Sie, wie sich verschiedene Schreibstile auf die Performance Ihres Contents auswirken.<\/p>\n\n\n\n<p>F\u00fcr jede Zielgruppe&nbsp; k\u00f6nnen Sie angepasste Kombinationen von Tone of Voice, Terminologie, Struktur und Stil ausw\u00e4hlen. Erstellen Sie wirklich effektiven Content, der auf Ihre Unternehmensziele abgestimmt ist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center mx-5 wow fadeInUp is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"950\" src=\"https:\/\/acrolinxdev.wpengine.com\/wp-content\/uploads\/2021\/03\/4-capture.png\" alt=\"\" class=\"wp-image-10833\" srcset=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/03\/4-capture.png 896w, https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/03\/4-capture-283x300.png 283w, https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/03\/4-capture-472x500.png 472w, https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/03\/4-capture-768x814.png 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container-fluid bottom-cta-lets-talk demo bg-medium-grey mt-0 mb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul id=\"lets-talk-scene\" class=\"scene lets-talk-scene\"> \n            <!-- need a first empty one--><li data-depth=\"0.2\" class=\"layer\"><div class=\"empty\"><\/div><\/li>\n            <li data-depth=\"0.4\" class=\"layer\"><div class=\"lets-talk wow fadeIn\" data-wow-delay=\"0.2s\"><\/div><\/li>   \n         <\/ul>\n\n\n<!-- bottom CTA -->\n       <div class=\"container mt-5 py-5\">\n           <div class=\"row d-flex align-items-center pt-3 pb-5\">\n             \n               <div class=\"col-md-6 col-12 mb-md-0 mb-5 text-center\">\n         \n                    <img decoding=\"async\" class=\"img-fluid pl-md-3 pl-0 mx-lg-0 mx-auto\" src=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/wp-content\/uploads\/2021\/04\/hero-image-lev-2-fin-ok.png\" \/>\n               <\/div>\t\t      \n               <div class=\"col-md-6 col-12\">\n                    <h2 class=\"dark-blue mb-4\">Praktische Content-Standards f\u00fcr Unternehmen erleben<\/h2>\n                                                   <a class=\"btn btn-primary mt-3 wow fadeIn\" data-wow-delay=\"0.8s\" href=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/de\/jetzt-kontakt-aufnehmen\/\/\" target=\"_self\">Jetzt Kontakt aufnehmen<\/a>\n             \n                <\/div>\n            <\/div>\n        <\/div>\n  <\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content-Standards f\u00fcr Ihren gesamten Content Um qualitativ hochwertigen Content zu erstellen, ben\u00f6tigen Sie die passenden Styleguide-Regeln. Viele Unternehmen verwenden mehrere Styleguides mit teils Hunderten Seiten. Acrolinx wandelt diese &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/acrolinxcomsta.wpenginepowered.com\/de\/content-standards-fuer-unternehmen\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8222;Verwandeln Sie Styleguides in praktische Content-Standards&#8220;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"hero-page.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"coauthors":[72],"class_list":["post-16165","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verwandeln Sie Styleguides in praktische Content-Standards - Acrolinx<\/title>\n<meta name=\"description\" content=\"Verwandeln Sie mit Acrolinx Ihre Styleguides in ma\u00dfgeschneiderte Content-Standards. 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