One key difference between successful marketing teams and those still looking to break through the noise, is a well defined content strategy. A documented content strategy helps you align your content with your goals. And plan your efforts to achieve the desired impact. The thing is, it’s sometimes easier said than done!
This guide focuses on the content part of building an enterprise-wide content strategy. It gives you all the tools and tips you need to:
- Differentiate between a marketing content strategy and an enterprise content strategy
- Plan the different stages of building your content strategy
- Set up content governance to ensure your strategy is scalable
Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Content Strategy” today!