More than 90 percent of B2B content professionals confirm that content is a major business asset. But it’s one thing to realize content is important, and another to quantitatively define its value to your organization.
The consequences of not understanding how to improve the ROI of your enterprise content leads to people putting in effort where it creates the least amount of business value. Which is why this brochure explores:
- The cost of of not understanding how to improve content ROI
- The value of investing in an enterprise content impact platform like Acrolinx
- Improvements in content impact that Acrolinx customers typically see