Author: Charlotte Baxter-Read

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Knowledge Management, Technology

How To Reduce Customer Support Issues in the Tech Sector

On a black background is a sand timer and some old books to reference the need organizations have for a content refresh.

Content Governance, Content Longevity

Time for a Content Refresh? How To Remove Old Messaging

WordBirds Podcast

Beyond Favors: Tactics for Customer Marketing

Generative AI, WordBirds Podcast

From Web Pages to Prompt Fields: The Future of Digital Content Experiences

Marketing, WordBirds Podcast

Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging

Customer Experience, WordBirds Podcast

Championing Success: Strategies for Unlocking Customer Stories and Advocacy

WordBirds Podcast

Marketing, Partners, and the Community-First Content Nexus

On a blue background is a red typewriter, a cup of coffee, and a pair of glasses to symbolize outsourced writers.

Content Creation, Manufacturing

Improve the Content Quality of Outsourced Writers

WordBirds Podcast

The Art of Brand Recognition: Consistency in Content

On a grey background is a mobile phone with different colored speech bubbles and a cartoon of a person to symbolize self-service content and its ability to reduce customer support calls.

Customer Experience, Manufacturing

Reduce Customer Support Calls With Better Manufacturing Self-Service Content in 4 Steps

WordBirds Podcast

The Content Conundrum: Is Long-Form Losing Its Luster?

On a green background lots of different tools are shown to symbolize compliance in manufacturing.

Manufacturing, Marketing

6 Steps to Increase Marketing Compliance in Manufacturing