Author: Charlotte Baxter-Read

With an image of Marciela Ross on the left, the title of the episode is displayed on the right on a yellow background reading "Pain Points Over Personas and B2B Community Building at Sales Hacker."

WordBirds Podcast

Pain Points Over Personas and B2B Community Building at Sales Hacker

Inclusive Language, WordBirds Podcast

Ableism in Language: Why Enterprises Need to Prioritize Inclusivity

WordBirds Podcast

Creating A Balanced Content Marketing Strategy at Fiserv

On a light pink background a class of red juice has two straws coming out of it to symbolize how to merge two brands.

Content Creation, Content Governance, Tone of Voice

How to Merge Two Brands in Five Steps

An image of Katie Ryan O'Connor is on the left of the image. On the right is the title "How Okat Measure Content Success and Why Okta Use TikTok" is on a yellow background.

WordBirds Podcast

How Okta Measures Content Success and Why Okta Uses TikTok

Content Creation, WordBirds Podcast

Content Marketing and Storytelling: How Salesforce Makes Content Magic

How HPE is revolutionising customer experience with content

Customer Experience, WordBirds Podcast

How HPE Is Revolutionizing Customer Experience With Content

On a yellow text in blue writing is the title "How Brewdog Uses Content and Voice To Stand Out From the Crowd." On the left of the image is a picture of Richard Innes

Tone of Voice, WordBirds Podcast

How BrewDog Uses Content and Voice To Stand Out From the Crowd

The image shows five piles of coins getting larger as they move to the right. There is a little plant on top of the piles that also grow larger as the piles of coins do. This symbolizes the cost of content and how it can grow if governed well.

Content Creation, Content Governance, Content Longevity

The Cost of Content: Creating, Publishing, and Maintaining

On a yellow background, lots of white arrows point to the left while a singular red arrow points upwards to symbolize how to improve content lifecycle.

Content Creation, Content Governance, Content Longevity

5 Ways to Improve Your Content’s Lifecycle

Multi-colored arrows pointing up on a blue background, symbolizing content metrics

Content Analytics, Content Impact

Content Metrics: What Your Enterprise Needs to Measure

Four trees symbolizing the four step content governance framework

Content Governance

How to Build a Content Governance Framework in 4 Steps